Swaarm upgrades platform

The new features include a ‘feed API configurator’, which will allow advertisers to set which adverts are displayed by publishers.

View-through attribution has also been added to allow advertising networks to record and send impression data to a mobile measurement partner, even if consumers do not click through to the advertisement.

The final upgrade is an ‘AppsFlyer click signing integration’, which prevents advertising networks from sending fraudulent traffic to the advertiser through the use of a ‘secret key’.

Swaarm is a performance-based marketing platform that provides tracking tools for agencies, advertisers and partners to manage, track, analyse and optimise their marketing campaigns.

Yogeeta Chainani, co-founder and chief product officer at Swaarm, said: “The new features – view-through attribution and Appsflyer click signing integration, in combination with the feed API configurator – provide the optimal data set and possible actions needed to deliver results that increase return on investment for our clients.”