NEWS9 December 2020

Swaarm hires CEO

Europe Innovations News People

GERMANY – Software-as-service start-up Swaarm has appointed David Frei as its first chief executive officer.

David Frei

Frei (pictured) was most recently senior manager of business development at Here Technologies, and will be charged with helping to expand Swaarm, which has only recently launched.

Swaarm runs a performance-based marketing platform that includes an advertising tracking tool. The company secured €800,000 seed funding last month to expand its work on performance-based tracking.

Yogeeta Chainani, co-founder and chief product officer at Swaarm, said: “David’s expertise in global market expansion and building high-growth, high-scale teams along with his understanding of how to work closely with global companies across numerous verticals makes him ideally suited to accelerate our business.”