NEWS10 October 2014

SurveyMonkey and NBC announce partnership

Features News North America

US — SurveyMonkey and NBC News are forming a partnership to develop public opinion data and explore best practice in survey research.

The collaboration aims to “improve the overall quality of online surveys through systematic exploratory research”. The team, led by John Lapinski and Jon Cohen (pictured), will work together on “improving public opinion data”.

Lapinski heads the Elections Unit at NBC News and is an associate professor in the department of Political Science at the University of Pennsylvania, while Cohen is vice president of Survey Research at SurveyMonkey and was the former head of polling at The Washington Post.

The first survey conducted by the partnership was around public opinions and Ebola. The results can be found here.