NEWS6 January 2016

SurveyMonkey and NBC extend online polling partnership

News North America

US — The collaboration between SurveyMonkey and NBC to develop public opinion data and explore best practice in survey research has been extended to 2018.

The partnership, established in 2014, will produce weekly polls on the US Presidential election – the first set of which was released yesterday. The polls will draw from a nationally representative sample of several thousand adults aged 18+, who will be randomly selected from those using the SurveyMonkey platform.

In recent years SurveyMonkey has strengthened its expertise in political polling with the recruitment of former WashPo pollster Jon Cohen and co-founder of Mark Blumenthal.