SurveyMonkey launches election tracking tool

The product uses more than 10,000 interviews collected every week. SurveyMonkey will interview about two million voters, with respondents randomly selected from the 90 million responses the platform receives every month.

As well as national data, it includes state-level data in battleground states, and in the 34 states with Senate races and 12 states electing governors in the autumn.

Jon Cohen, chief research officer, SurveyMonkey said: “This presidential cycle will be historic for many reasons, but it will also break new ground in the way pollsters, campaigns and media are able to track opinions along the way.”

The Election Tracking product will be overseen by Cohen, former head of polling at The Washington Post and Pew Research, and SurveyMonkey’s head of election polling Mark Blumenthal, previously co-founder of Pollster.com