NEWS7 April 2016

SurveyMonkey branches out into mobile app insights

Innovations M&A News North America

US — Online survey platform SurveyMonkey has launched a mobile app insights platform, SurveyMonkey Intelligence.

Surveymonkey crop

According to the announcement, the platform offers data and insight on a over a thousand mobile apps and the overall app economy. 

SurveyMonkey Intelligence was created through the acquisition and incubation of Renzu, a mobile startup co-founded by Abhinav Agrawal, Arjun Lall and Jason Tomlinson, all previously of social video game company Zynga.

“Mobile will be the leading platform in which businesses connect with customers," said Zander Lurie, CEO of SurveyMonkey. "With our acquisition of Renzu and the launch of SurveyMonkey Intelligence, we’re removing the barriers of time, difficulty, and cost in getting mobile app data -- just as the company did 17 years ago when it established the online survey space and democratised the feedback process.” 

Abhinav, Arjun and Jason have a proven and deep track record of expertise and leadership in the mobile app space, and we’re fortunate to have them leading this new business.”