Strauss joins from Burton’s Biscuits Company where she was head of insight.

“Claudia is highly respected within the industry and brings considerable knowledge from both a client and agency perspective,” said Jon Priest, CEO at SPA Future Thinking. “She is commercially focussed and her appointment will enable us to maximise the value of the research we provide our clients.

“I have known Claudia for a number of years and have no doubt that she will be a huge asset to the company.”