Strauss (pictured) was at Future Thinking for about three and a half years, first joining as client development director. Prior to that she was head of insight at Burtons Biscuits and Kerry Foods.

Angela Morgans, MetrixLab’s UK managing director, said: “Claudia brings an exciting blend of insight experience. She has spent 10 years as a qualitative specialist, another decade managing client-side teams and more recently, has worked in a leadership position, driving key accounts and business success.”

Strauss said: “MetrixLab is one of those rare agencies that everyone wants to work for. Digital, entrepreneurial and passionate about story-telling to drive action, it offers space to grow and excel.”