Prior to joining StrataMark, Cook was president of CSSdatatelligence, a division of CRG Global, which designed and conducted consumer and sensory research for some of the world’s largest consumer products manufacturers.

StrataMark president and founder George Trebbi said: “[Cook] brings a wealth of knowledge and experience in marketing research, along with specialised expertise in several areas, including applications of eye tracking to marketing, sensory research in consumer goods, and in consumer behavior and psychology.”