NEWS29 July 2014

SSI and JetBlue partnership takes off

US — Members of JetBlue airlines’ TrueBlue loyalty programme can now join Points for Surveys, a new business research panel from SSI.

Points for Surveys members will earn TrueBlue points for completing surveys.

SSI has previously partnered with Spirit Airlines to offer similar loyalty scheme rewards for taking part in research.

Newsletter

Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.

Kantar Media launches TGI Standard Audiences

Bronwen Morgan

ResearchLive
@Research Live

The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON