NEWS11 March 2014

SSI flies into loyalty programme deal

News North America

US — Survey sample provider SSI has announced a partnership with Spirit Airlines.


The partnership will allow members of Spirit’s Free Spirit loyalty programme to join SSI’s new business research panel: Miles for Thoughts. Panel members will earn loyalty programme miles for sharing their opinions.

“The new partnership is exciting for us in that it greatly increases our business sample capacity, especially among younger business professionals,” said Bob Fawson, SSI chief access, supply and engagement officer.  

“We are delighted Spirit has chosen SSI as the partner it wants to work with to create this new member research panel.”