SSI flies into loyalty programme deal

US — Survey sample provider SSI has announced a partnership with Spirit Airlines.

Res_4011363_kehoe_airport

The partnership will allow members of Spirit’s Free Spirit loyalty programme to join SSI’s new business research panel: Miles for Thoughts. Panel members will earn loyalty programme miles for sharing their opinions.

“The new partnership is exciting for us in that it greatly increases our business sample capacity, especially among younger business professionals,” said Bob Fawson, SSI chief access, supply and engagement officer.  

“We are delighted Spirit has chosen SSI as the partner it wants to work with to create this new member research panel.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts