NEWS6 February 2012

SPA Future Thinking hires Höhner to lead auto strategy

Europe People

GERMANY— Jörg Höhner has joined SPA Future Thinking as senior vice president, global head of automotive.

Höhner has more than 15 years’ market research experience, including roles at Ipsos as director of automotive research, and managing director of Ipsos loyalty in Germany.

More recently he was head of Maritz Research’s automotive group across Europe and Asia Pacific.

His role at SPA will focus on developing its automotive business internationally and building on the agency’s work in the UK.