NEWS1 March 2013

SPA Future Thinking about children’s reading habits

New business UK

UK — Market research company SPA Future Thinking has been appointed to help investigate children’s reading in family life.

Publisher Egmont UK has launched Reading Street where its insight team and SPA Future Thinking’s researchers will spend time with families around the country to examine the role of reading in a year-long study.

The study aims to go behind the headlines to investigate whether fewer children are reading for pleasure and how reading behaviour is changing in response to the new-media environment.

Rebecca Ironside, senior director at SPA Future Thinking, said: “Working alongside Egmont offers us an exciting opportunity to help understand reading in the context of family life and what it takes to inspire children to read, today and in the future.”