SPA thinking outside the Box with new tool

The new brand and comms tracking solution has been designed to “measure brand desire in terms of brand equity and emotional engagement.” It has been developed by Quantum Lab, SPA Future Thinking’s in-house innovation team made up of researchers, technologists and analysts.

Jon Priest, CEO at SPA Future Thinking (pictured), said: “We are tremendously excited by the launch of BrandBox.

“BrandBox helps clients to truly understand customer and prospect attitudes and perceptions towards their brands and identify the levers they are able to affect to drive brand success.”