NEWS24 January 2014

SPA Future Thinking launches Playground

News UK Youth

UK — SPA Future Thinking has announced the launch of Playground; its new kids and family research brand.

The new offering will be led by new managing director Charlotte Butterworth (pictured).

According to the press release, Playground has been developed to “provide businesses with a greater understanding of the way kids and families think and behave,” and will offer “a full range of off-the-shelf and bespoke qualitative and quantitative research solutions”.

Butterworth said: “Children’s behaviour is increasingly sophisticated, playing a defining role in the day to day decisions being made by families.

“By launching Playground we aim to put young people at the heart of the decision making process, enabling businesses to get closer to kids’ thinking and helping brands to remain relevant in today’s world.”