NEWS31 July 2012

Somosi named NM Incite chief executive

North America People

US— NM Incite, the Nielsen and McKinsey social media research joint venture, has appointed Andrew Somosi as chief executive officer, replacing Dave Hudson.

Somosi (pictured) was previously at software firm Lattice Engines, where he ran functions including marketing, sales and business development. Before that, he was an associate principle at McKinsey & Company.

Nielsen’s Steve Hasker, who sits on the NM Incite board of directors, said: “We think Andrew’s experience as a successful entrepreneur building companies that leverage Big Data to solve specific marketing and sales problems will accelerate NM Incite’s global growth for Fortune 1000 clients.”

Somosi will be based out of New York.