Somosi named NM Incite chief executive

US— NM Incite, the Nielsen and McKinsey social media research joint venture, has appointed Andrew Somosi as chief executive officer, replacing Dave Hudson.

Somosi (pictured) was previously at software firm Lattice Engines, where he ran functions including marketing, sales and business development. Before that, he was an associate principle at McKinsey & Company.

Nielsen’s Steve Hasker, who sits on the NM Incite board of directors, said: “We think Andrew’s experience as a successful entrepreneur building companies that leverage Big Data to solve specific marketing and sales problems will accelerate NM Incite’s global growth for Fortune 1000 clients.”

Somosi will be based out of New York.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts