Socialbakers launches content insight hub

The service brings a brand’s content together into one central hub that includes AI-based content insights from across digital channels and automates data collection and analysis.

Part of the Socialbakers platform, the hub also allows marketers to tailor what performance insights they want to see, including their own profiles and those of competitors.

Yuval Ben-Itzhak, chief executive at Socialbakers, said: “With these shareable insights, marketers can now better collaborate, measure, analyse, plan and execute great content strategies from a single platform. Everyone on the team will have the deep intelligence they need to create compelling content.”