Socialbakers adds influencer management tool 

The new tool will allow marketers to access Socialbakers’ database of social media influencers and identify suitable influencers for their audience personas, based on location, age and interests.

Campaign performance and influencer impact can also be measured through the tool.

Yuval Ben-Itzhak, chief executive, Socialbakers, said the addition to the platform removes the need for manual research, adding that the tool collates "volumes of social performance data and large investments, by giving marketers an AI-powered smart recommendation on the best influencer to engage their audience and the ability to measure their impact on their overall campaign."