NEWS21 September 2015

SMG Insight announces senior hires

People UK

UK — The sports specialist arm of YouGov, SMG Insight, has hired Richard Brinkman, Tracy Schoenadel and Joseph Eapen to senior positions.

Brinkman has joined as director of strategy and growth. He was formerly global head of KantarSport and has also been, among other roles, commercial director at Watford FC.

Schoenadel has been hired as senior vice president, North America, to lead expansion in the region. She was formerly vice president at Kantar Media.

Lastly, Eapen has joined as senior vice president, India, having formerly been senior vice president for South Asia at Repucom.

YouGov formed a strategic alliance with SMG Insight in 2010, shortly after it was founded by former IFM Sports Marketing Services MD, Frank Saez.