NEWS7 March 2018

SMG Insight expands US team

Leisure & Arts News North America People UK

UK & US – YouGov’s specialist sports division SMG Insight has expanded its US operation with two new senior hires.

Smg insight hires_crop

Georgie Webb (pictured, left) has joined the company as senior account director, based in San Francisco. Webb joins from Nielsen Sports, prior to which she was at Repucom.

The company has also appointed Victor Gras (pictured, right) as senior director of market intelligence. He previously led Nielsen’s market intelligence activity across all US verticals.

Tracy Schoenadel, senior vice-president and managing director of sports, North America, said: "SMG Insight has grown very quickly in the US over the past 12 months. We've expanded our services in media and consumer research and Georgie will support our client servicing in those areas. Victor will help us to roll out two tracker products in the shape of SportsIndex and FanIndex."