The funding round was led by Norwest Venture Partners with General Catalyst, Method Capital, Telstra Ventures, Translink Capital and Thomvest also participating.

Scott Beechuk, partner at Norwest Venture Partners and former senior vice-president of product management at Salesforce Service Cloud, will join Singular’s board of directors.

Marketers have more data than ever before. But hundreds of advertising partners and thousands of marketing technologies produce siloed and incompatible datasets. Singular unifies data from multiple sources and datasets into intelligent, predictive and actionable information.

Its CEO Gadi Eliashiv (pictured) said: "Data is critical for modern marketing success, but without standardisation and normalisation – and smart algorithms to extract actionable intelligence – the marketing engine runs out of fuel."

Singular’s marketing intelligence platform has been used by companies including Lyft, Yelp, Airbnb, LinkedIn, Symantec, Zynga, Match, and Twitter.