NEWS19 September 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US – Marketing analytics intelligence platform Singular has closed $30m in Series B funding to boost product development and innovation.
The funding round was led by Norwest Venture Partners with General Catalyst, Method Capital, Telstra Ventures, Translink Capital and Thomvest also participating.
Scott Beechuk, partner at Norwest Venture Partners and former senior vice-president of product management at Salesforce Service Cloud, will join Singular’s board of directors.
Marketers have more data than ever before. But hundreds of advertising partners and thousands of marketing technologies produce siloed and incompatible datasets. Singular unifies data from multiple sources and datasets into intelligent, predictive and actionable information.
Its CEO Gadi Eliashiv (pictured) said: "Data is critical for modern marketing success, but without standardisation and normalisation – and smart algorithms to extract actionable intelligence – the marketing engine runs out of fuel."
Singular’s marketing intelligence platform has been used by companies including Lyft, Yelp, Airbnb, LinkedIn, Symantec, Zynga, Match, and Twitter.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Spalding Goobey Associates
Associate Director – Qualitative Research – Brand, Design and Innovation
£55 – 62,000 + Bens
Resources Group
Data Quality Specialist (R/Excel) – Niche Market Research Agency
c. £28–35,000 pro rata
Spalding Goobey Associates
Data Operations Manager
£40–45,000 + benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments