NEWS14 June 2012

Simply Measured integrates YouTube analytics with main social channels

Data analytics North America Trends

US— Social media analytics firm Simply Measured has added YouTube to its measurement platform to integrate viewing data with social network engagement data from Twitter, Facebook and Google+.

The company says support for YouTube will make it easier for clients to assess what video content is making an impact on social networks.

Brands already using the system include Ultimate Fighting Championship (UFC) and Kia Motors.

Kristin Adams, social media manager for UFC, said: “Simply Measured helps us understand which videos our fans are most interested in, and enables us to drive deep into the analytics that guide future strategy decisions, including posting time, video length and content themes.”