The social media analytics firm says it will use the funding to boost its staff numbers, invest in product and technology and spend time helping customers. Adam Schoenfeld, CEO & co-founder of Simply Measured (pictured), explains: “First and foremost, this means that we’ll be applying our reporting-as-a-service approach to more data sources and use cases. Our Google Analytics integration is a big step forward on this front, but it’s only the beginning. We’ll also be investing in our platform to make reporting faster, more interactive, and more flexible.”

He added: “Since our last funding, we have benefited hugely from having MHS Capital on our team along with a great group of supporting angels. In BVP we saw a fantastic track record in software-as-a-service and an investing approach that was well-aligned with our team…they also share in our values, passion for the problem we’re solving, and desire to think big.”