NEWS23 January 2013

Simply Measured raises $8m funding

Financials North America

US — Simply Measured has raised $8m in financing led by Bessemer Venture Partners (BVP) with MHS Capital and existing angels participating. The move comes as the firm announces Google Analytics integration capabilities.

The social media analytics firm says it will use the funding to boost its staff numbers, invest in product and technology and spend time helping customers. Adam Schoenfeld, CEO & co-founder of Simply Measured (pictured), explains: “First and foremost, this means that we’ll be applying our reporting-as-a-service approach to more data sources and use cases. Our Google Analytics integration is a big step forward on this front, but it’s only the beginning. We’ll also be investing in our platform to make reporting faster, more interactive, and more flexible.”

He added: “Since our last funding, we have benefited hugely from having MHS Capital on our team along with a great group of supporting angels. In BVP we saw a fantastic track record in software-as-a-service and an investing approach that was well-aligned with our team…they also share in our values, passion for the problem we’re solving, and desire to think big.”