NEWS17 February 2012
US— Social media analytics agency Simply Measured is using Klout data in a new series of reports that provides brands with analysis of their most influential Twitter followers.
Simply Measured CEO Adam Schofield said: “For businesses growing their investment in social media, influence is top of mind in 2012. We’ve had a flood of requests from brands asking for more detailed reporting in this area.
“These new reports bring Klout data to everything from audience analysis to competitive benchmarking and brand monitoring.”
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