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NEWS17 February 2012

Simply Measured adds Klout to Twitter reports

Data analytics North America

US— Social media analytics agency Simply Measured is using Klout data in a new series of reports that provides brands with analysis of their most influential Twitter followers.

Simply Measured CEO Adam Schofield said: “For businesses growing their investment in social media, influence is top of mind in 2012. We’ve had a flood of requests from brands asking for more detailed reporting in this area.

“These new reports bring Klout data to everything from audience analysis to competitive benchmarking and brand monitoring.”