NEWS18 September 2012

Playboy picks new agency to measure social media performance

New business North America

US— Simply Measured has replaced Radian6 as Playboy’s social measurement platform.

The media and lifestyle company, best know for its men’s magazine, has tapped Simply Measured to track, monitor and measure the growth and performance of its social media presence across sites including Facebook, YouTube, Google+, Instagram and Twitter, where it runs the weekly #FriskyFriday campaign.

Norel Mancuso, CEO of Social House, Playboy’s social media agency of record, said: “Playboy’s growing success in social media has intensified our appetite for analytics that extends well beyond basic keyword-based monitoring and reporting.”