Bachman was previously director of sales at Cint. Her role at Schlesinger will see her working with the firm’s clients to help them find new ways to collect data.

Simona Kats was previously US qualitative field manager at Added Value and will be tasked with “championing” Schlesinger’s online qual service and its new online research community offering.

Anne Hedde, Schlesinger’s managing director, said of the duo: “They bring a wealth of complementary experience in online and new channels to their roles.”