The partnership will support the provision of rewards experiences using Virtual Incentives’ digital fulfilment technology, with the intention of helping panel members gain recognition for the time and perspectives they contribute.

Heather White, chief panel officer at Veridata Insights, said: “People power this industry, but the participant experience is still too often treated as an afterthought.

“Virtual Incentives gives us the flexibility and trusted infrastructure to recognise members in ways that are timely, relevant and worthy of the expertise they share.”