In their new roles as account directors, Porter (pictured right), Grodzicki (pictured left) and Cuellar (pictured centre) will lead client relationships and help maintain consistency of delivery across client engagements.

Porter was previously business development consultant at Dynata, while Grodzicki was business development manager at Dynata.

Cuellar has worked at Veridata Insights for more than four years, having previously been sales account director.

Veridata Insights is a data collection company headquartered in Dallas, US, focusing on areas including business-to-business and consumer insight.

Jami Pulley, co-chief executive at Veridata Insights, said: “The growth of our account director team is a direct response to the increasing scale and complexity of the work we do with our clients.

“Bringing experienced, client‑focused leaders into these roles strengthens our ability to support long‑term partnerships and maintain the high standards our clients expect.”