Bietila (pictured) has worked in Veridata’s insights tema for more than four years, focusing on survey programming, data quality and end-to-end project management.

In his new role, Bietila will oversee the growth of the company’s programming division.

Tom Littlejohn, co-founder and co-chief executive officer at Veridata Insights, said: “Taylor has been an instrumental part of our company’s growth and success.

“His leadership, technical expertise and client-focused approach embody the values of Veridata, and we are excited to see him lead our programming team into its next phase of innovation.”