Yaiser (pictured left) will lead product, data and engineering, with a focus on building AI tools on top of the company’s proprietary data, including synthetic data, digital twins and agentic research workflows.

Before joining Savanta, Yaiser held roles at IPG, Forrester and Adobe.

DiMarco (pictured right) will lead Savanta’s commercial strategy and execution, and previously founded Navigating Growth Partners as well as holding prior roles at Kantar and Millward Brown Digital.

Christine Petersen, chief executive at Savanta, said: “Adding Stephen and Michelle to our leadership team is a real statement about who Savanta is today.

“Stephen’s extensive commercial expertise paired with Michelle’s product innovation background gives us exactly the leadership this business needs to keep pushing that forward. I couldn't be more excited to have them both on board, and I know our clients and teams are going to feel the impact quickly.”