SampleNinja panel technology platform launches

The company has been founded by CEO Tariq Mirza (pictured) and CTO Juha Vehnia, former owners and partners of Kinesis Survey Technologies.

Mirza has over 26 years of experience in market research software sales, including Quantime, SPSS, Voxco, Nebu, Intellex Dynamic Reporting and Kinesis Survey Technologies. Vehnia ran Kinesis Survey Technologies before it was acquired by FocusVision in 2016.

Headquartered in Austin, Texas and with an office in London, the software offers automated sampling without the need for resampling, which allows clients to target hard-to-research segments without wasting sample, according to the company. It also includes automatic dynamic profiling, sub-sampling and a sampling feasibility tool. 

Mirza said the platform would offer “scalable cloud technologies through a clean desktop-like interface”.

The technology includes automated two factor authentication, machine fingerprinting and geo-location tracking of panellists to prevent panel fraud.