NEWS15 January 2021

SampleNinja launches panel management platform

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US & UK – Panel management software company SampleNinja has launched its platform after two years of development.

Tariq Mirza

Founded by chief executive Tariq Mirza (pictured) and chief technology officer Juha Vehnia, former owners and partners of Kinesis Survey Technologies, the company was established in 2019 to offer automated sampling.

The platform was initially due to launch in the first quarter of 2020, but delayed launch due to the onset of the Covid-19 pandemic.

It has now been rolled out, offering granular level analysis, respondent fraud detection, profiling and panellist recruitment validation.

Mirza said the panel is “data hydrated” and includes the ability to “manage unlimited sub-panel environments”.

Vehnia added that the platform is a SPA (single page application), and said: “The whole environment is completely API driven ... functionality within the platform can be accessed either via our desktop-like interface or by directly accessing the platform via the API.”