NEWS20 January 2016

FocusVision acquires Kinesis Survey Technologies

M&A News North America

US β€” Market research technology platform FocusVision has acquired Kinesis Survey Technologies, now KinesisPanel. 

KinesisPanel is an online panel management platform. The addition of KinesisPanel to FocusVision’s suite of research solutions will provide clients of both companies with a wider set of tools, with real-time data synchronisation into a single panellist database. 

"As qualitative and quantitative methodologies merge, online panels have become increasingly important to both research segments,” said Leslie Townsend, CEO and co-founder of KinesisPanel. β€œThe ability to recruit, track, monitor, and reward panellists across a broad set of market research solutions is a highly compelling proposition that is currently lacking in the research industry.

"This acquisition sets the stage for the future of market research.”