NEWS3 June 2016

FocusVision acquires 24Tru and QualVu

M&A News North America Technology

US — Market research technology firm FocusVision has announced the acquisition of research aggregation specialist 24Tru and its qualitative research and insight arm QualVu. 

24Tru aggregates and organises research content to enable easy access to insights, video clips, images and reports. QualVu is the full-service qualitative research and insight arm of 24Tru.

"The addition of 24Tru to FocusVision’s suite of quantitative and qualitative research solutions enhances the product options available to both FocusVision and 24Tru clients," said Rodney Holm, VP of product development at FocusVision.

"24Tru’s Research Intelligence (RI) technology allows users to find, edit and share their video, image and document assets. RI is the next generation of knowledge management, with the ability to ask questions of your data, collaborate with your stakeholders and connect the organisation with the customer."