FocusVision acquires 24Tru and QualVu

24Tru aggregates and organises research content to enable easy access to insights, video clips, images and reports. QualVu is the full-service qualitative research and insight arm of 24Tru.

"The addition of 24Tru to FocusVision’s suite of quantitative and qualitative research solutions enhances the product options available to both FocusVision and 24Tru clients," said Rodney Holm, VP of product development at FocusVision.

"24Tru’s Research Intelligence (RI) technology allows users to find, edit and share their video, image and document assets. RI is the next generation of knowledge management, with the ability to ask questions of your data, collaborate with your stakeholders and connect the organisation with the customer."