Salesforce cuts jobs at Radian6 and Buddy Media
Both Buddy Media’s social marketing software and Radian6’s monitoring tools are offered as part of Salesforce’s “Marketing Cloud” and a Salesforce spokesman told the Techvibes blog that the job cuts were about “re-balancing resources to support growth”.
This includes “moving from a hub to a distributed model for certain customer-facing roles, consolidating marketing and dramatically increasing investments in R&D”, a spokesman said.
Salesforce’s $689m takeover of Buddy Media was announced in July and completed in August, whereas Radian6 was bought for $326m in March 2011. Last week’s job cuts affected staff of both companies.
Pictured is Salesforce CEO Marc Benioff.
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