NEWS29 October 2012

Salesforce cuts jobs at Radian6 and Buddy Media

North America

US— Salesforce made job cuts of “fewer than 100 people” last week following the integration of social media monitoring firm Radian6 and Buddy Media, Salesforce’s most recent acquisition.

Both Buddy Media’s social marketing software and Radian6’s monitoring tools are offered as part of Salesforce’s “Marketing Cloud” and a Salesforce spokesman told the Techvibes blog that the job cuts were about “re-balancing resources to support growth”.

This includes “moving from a hub to a distributed model for certain customer-facing roles, consolidating marketing and dramatically increasing investments in R&D”, a spokesman said.

Salesforce’s $689m takeover of Buddy Media was announced in July and completed in August, whereas Radian6 was bought for $326m in March 2011. Last week’s job cuts affected staff of both companies.

Pictured is Salesforce CEO Marc Benioff.