Rob Mooth to lead P&G relationship at Ipsos ASI

Mooth (pictured) joined Ipsos ASI earlier this year as senior vice president after spending 12 years with Nielsen within the Bases sales forecasting division. During his time at Bases he served as vice president and vice president of client services.

Ipsos ASI global president Anne Hedde said: “Rob has a strong track record of advising brands on growth strategies using consumer insights. He knows that devising effective communication strategies is one of the biggest challenges clients face, especially in our rapidly evolving multimedia environment. He’s made a positive contribution to Ipsos ASI and will no doubt continue to excel in his new role.”