NEWS16 December 2010

Rob Mooth to lead P&G relationship at Ipsos ASI

North America People

US— Ipsos ASI has promoted Rob Mooth to lead its relationship with Procter & Gamble in the US – a company he spent five years working for in the late 1980s and early 1990s.

Mooth (pictured) joined Ipsos ASI earlier this year as senior vice president after spending 12 years with Nielsen within the Bases sales forecasting division. During his time at Bases he served as vice president and vice president of client services.

Ipsos ASI global president Anne Hedde said: “Rob has a strong track record of advising brands on growth strategies using consumer insights. He knows that devising effective communication strategies is one of the biggest challenges clients face, especially in our rapidly evolving multimedia environment. He’s made a positive contribution to Ipsos ASI and will no doubt continue to excel in his new role.”