Right Network taps Rentrak for on-demand measurement
The firm will use Rentrak’s technology to count viewers who watch video-on-demand and free-on-demand content through set-top boxes.
Right Network president and COO Kevin McFeeley said: “As we launch Right Network, we recognise as a new offering it is critical to have timely and detailed usage data to understand how viewers are interacting with our programming content and how that consumption will be translated into our ad sales efforts.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments