Repucom expands to Brazil after Argentina launch

Repucom Brazil will provide governments, brands, broadcasters and agencies with research on the effectiveness of investing in sports marketing.

CEO Paul Smith said: “We see major potential in the Brazilian market and, as such, it’s important that we match that potential with commitment in terms of the coverage we provide and the services we offer not only to our global clients who are active there but also to our local Brazilian clients. Ultimately, the aim is to step up our operations in the region by adopting a more hands-on approach.”

The launch follows on from the signing of a joint venture with Ibope Media to sell sports marketing research services in all Latin American countries, except Brazil. The JV is working out of a base in Buenos Aires, Argentina.