Finlayson joins from Foxtel, where he held the post of national ad sales and sponsorship manager for Foxtel-owned and operated channels for three years. During this time he worked with a number of brands including local productions Australia’s Next Top Model and Project Runway Australia.

He also worked with advertisers in developing integrated solutions and brand-funded content campaigns. Prior to this he worked for international sponsorship consultancy SiS.

Lynne Anderson, Repucom managing director for Australia and New Zealand, said: “James’s appointment reflects the continuing enhancement of Repucom’s offering to media networks.”