NEWS5 November 2012

Repucom hires Lalande to handle EMEA strategy task

Europe People

FRANCE — Repucom has appointed Bruno Lalande to the newly created role of director of strategy EMEA. Based in Paris, he will report directly to chief operating officer Jeffrey Stein.

Lalande was previously secretary general for Europe and Africa at Lagardère Unlimited and, prior to that, led WPP’s Kantar Sport for 11 years. He began his career in 1993 by co-founding Access Press International, a research institute specialising in media, sponsorship and publishing.

Paul Smith, the Repucom founder, who is also CEO of RSMG Insights, said: “We believe Mr Lalande’s expertise will help us accelerate the growth of our business across the EMEA region and we’re very pleased to welcome him to our Group. His appointment is a further indication of our commitment to enhancing the services we provide our customers and the innovation and insight driving our business.”