Rep Data moves into connected research

The new ‘Verified Intelligence Platform’ builds on Rep Data’s sample sourcing and fraud prevention technology, adding survey design, behavioural data quality assessment and advanced analytics through the company’s recent acquisitions of ReDem, OWL Solutions and SightX.
The platform also supports and embeds agentic research workflows, where AI agents can create surveys and conduct other research processes.
Patrick Stokes, chief executive and founder, RepData, said: “Insights teams shouldn’t have to make high-stakes decisions on questionable data or choose between quality and speed.”
Stokes added that the platform “sets a new standard for conducting research and making decisions with confidence”.
Rep Data recently brought in marketing leader Melissa Dunn, who was formerly executive vice-president of marketing and communications at Suzy, to strengthen its market position.
The new platform includes around 50 research methodologies and question types, a panel network covering 50 countries, pre-survey quality checks and automated data cleaning, analysis and reporting.
Rep Data’s sample marketplace and data quality tools continue to be available as individual products, through API and MCP connections with existing survey platforms.
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