NEWS16 May 2013
US — Media measurer Rentrak has won a multi-year local TV ratings contract with ICA Broadcasting for its CBS-affiliate, KOSA-TV and MyTV affiliate, NOSA-TV, Odessa, Texas.
Rentrak’s television ratings measurement service incorporates information from over 24 million televisions and supplies an integrated system of detailed satellite, telco and cable TV viewing data.
Barry Marks, president and general partner of ICA Broadcasting, said: “Rentrak’s massive database provides us with targeting capabilities never before available. We are excited that we will be able to assist our advertiser partners in reaching their potential customers and help them grow their business.”
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