NEWS11 January 2011
US— Rentrak has signed a deal to add anonymous household demographic information from marketing services firm Epsilon to its national and local TV measurement services.
The media researcher, which collects and analyses set-top box data to track viewing behaviour, says the integrated data sets will allow for enhanced targeting of audiences.
Rentrak will gain access to over 200 demographic data points thanks to the deal, said Brian Rainey (pictured), president of Epsilon’s Targeting business.
The world's leading job site for research and insight
Spalding Goobey Associates
Associate Director – Deliberative Research – Independent Insight & Strategy Consultancy
£52–65,000 + Excellent Bens
Resources Group
Front-end Developer (survey platform) – Leading Insights Consultancy
£50–60K
Resources Group
Sales Director – Market Research Services
c. £70–90,000 plus comm
-
Brought to you by:
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2025 Research Live
0 Comments