ComScore adds demographic assets with Epsilon partnership

According to the press release, comScore validated Campaign Essentials (vCE) customers will be able to measure the demographic characteristics of their campaigns “with greater depth and scale”.

“Our partnership will provide comScore with access to Epsilon’s data to better serve their agency and publisher clients who rely on comScore solutions to measure the return on their digital investments,” said Eric Stein, executive vice president of Online Solutions.

“The combination of comScore’s expertise in measuring online activity coupled with the depth of Epsilon’s demographic data will generate more timely and precise insights for the comScore customer — resulting in better value for their digital investments.”

• ComScore has also announced a partnership with Acxiom to enable real-time verification of multi-channel campaign reach.
• Batanga Media has been named as comScore’s first Hispanic data partner for vCE.