NEWS23 May 2012
US— Media measurement firm Rentrak has partnered with MasterCard to provide TV advertising buyers with information on consumer spending habits.
The new service will merge Rentrak’s TV viewing data with information about consumer purchase trends drawn from the MasterCard’s Advisors database of anonymous transactions records.
Rentrak said that the combined data would allow advertisers and agencies to plan their schedules based on spending patterns across categories including retail, telecoms, grocery, entertainment, travel and family and quick-serve restaurants.
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