NEWS1 October 2012

MasterCard in data partnership with Exponential

Data analytics North America

US— MasterCard’s professional services company MasterCard Advisors has partnered with advertising intelligence firm Exponential Interactive to incorporate retail-level, anonymised consumer spending data into Exponential’s online audience targeting.

Exponential is offering this information through its global display advertising provider Tribal Fusion. It will also be available through its other audience engagement divisions – video engagement platform Firefly Video and in-stream video advertising specialist AdoTube.

Dilip DaSilva, president and CEO of Exponential, said: “This new ability to leverage insights learned from offline behaviour in order to better understand online behaviour will benefit both customers and advertisers alike. MasterCard is the best partner we could hope for in helping us to enable that shift.”