NEWS28 September 2015

Rentrak acquires SponsorHub

Leisure & Arts M&A North America

US — Media measurement company Rentrak has acquired SponsorHub, a platform offering social media measurement for sports, political and advertising brands.

SponsorHub’s tools measure and track brand engagement in sports and branded entertainment initiatives.

“TV continues to be more social and our industry-leading analytics greatly complement Rentrak’s services,” said SponsorHub chief executive officer, Robert Johnston. “The combination of Rentrak’s current products with SponsorHub’s social media SaaS platform will provide the most precise set of tools to measure the effect of social media. We’re looking forward to the new products that will be developed through this acquisition.” 

Terms of the deal have not been disclosed.