NEWS4 March 2010

Reed merges Mardev and DM2-DecisionMaker businesses

M&A North America

US— Reed Business Information has merged its direct marketing and data management businesses, Mardev and DM2-DecisionMaker, to form a new company providing marketing, data and analysis services to b2b marketers.

The combined Mardev-DM2 firm takes DecisionMaker’s marketing databases as its foundation and builds on it with data cleansing, lead qualification, campaign automation and online measurement tools.

Director Zina Manda said: “We are dedicated to meeting the new and ongoing needs of business marketers. They demand greater targeting, metrics and results than ever before.”

@RESEARCH LIVE

1 Comment

10 years ago

Yup and DELL have started spamming me with their tripe already, with addresses obtained from Mardev. A comment about bedfellows springs to mind

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