The round also included existing investors GP Bullhound Sidecar III LP and GMCA, among others.

According to the announcement, the investment will be used to enable technology advancements in mobile and cross-platform measurement, as well as behavioural analytics, and to fund the opening of additional markets worldwide.

“2015 has been an incredibly successful year with consistent 200% year over year growth, the establishment of several new important client partnerships, the opening of additional offices worldwide and a myriad of industry recognitions and awards,” said Garry Partington, RealityMine CEO.

“The ability to close the year with not only the tangible investment that this funding brings, but also the support and confidence of our investors, places us in an optimal position to surpass these achievements in 2016.”