RealityMine introduces RealLife Media Players

The product will allow customers to see more granular, detailed video consumption behaviour on an individual basis, on any sample or device, across platforms.

Chris Shaw, director of operations at RealityMine, said: “Over 87% of marketers use video content and, until now, it’s been a research blind spot. We are excited about these most recent product releases and remain committed to developing innovative features that provide high quality, research-ready passive metering data.”